Breast Cancer


Purpose and Passion in Pink! is a health education initiative which will work to increase breast cancer awareness in African-American and Latina communities in the New York metropolitan Area. This Renewing Health Foundation (RHF) initiative is specifically designed for use by faith-based organizations seeking to incorporate Women’s Health education into their local programming.


Poor health outcomes in African-American and Latina women related to challenges in breast cancer awareness, diagnosis, and treatment have been consistently documented. Nationally, African-American women have the highest breast cancer death rates of all racial groups, and are 40% more likely to die of breast cancer than Caucasian women. Though the rates of breast cancer in Latina women are lower than in Caucasian women, they are often diagnosed with more advanced breast cancers and are more likely to die from breast cancer than Caucasian women diagnosed at a similar age and stage. Though the cause of these persistent disparities is multifactorial, health education has been shown to be effective in improving health outcomes.

Launched in the spring of 2016, Purpose and Passion in Pink! is designwebsite2ed to increase knowledge of breast cancer prevention, screening, and treatment, and increase mammography screening rates, through local community events for African-American and Latina women. Each event consists of a free community women’s luncheon featuring breast cancer specialists and survivors, who lead an interactive presentation on breast cancer awareness. The ministerial spouse of selected faith institutions, often the pastor’s wife, who plays a vital and respected role within their faith community, serve as a key collaborator and host for each luncheon.

Each community luncheon is free and open to the public, and co-sponsored by area churches. The ministerial spouses of each sponsoring church collaboratively host each event. Attendees are made up of congregants and community members. RHF assists with program development for each luncheon, and the recruitment of healthcare providers to lead each educational session. The Ministerial Spouses Association of Greater New York Conference partnered with RHF to host five community luncheons throughout the New York metropolitan area in the spring and summer of 2016.

This program can only be possible with the generous contributions of our sponsors. Tax-deductible donations will allow for the complete development and implementation of this program, free of cost, in minority communities across the New York metropolitan area. Please consider making a contribution today!

Each year, the Purpose and Passion in Pink! Luncheon is held in October, Breast Cancer Awareness Month, to “Celebrate Life” with breast cancer survivors and their family, friends, and supporters. The 4th Annual luncheon will be held on October 21, 2018 at Marina del Rey in Throgs Neck, NY. See below for further information.

4th Annual Luncheon Information  Donate Online


Watch Host Committee Chair Mrs. Yvonne Knight discuss the 3rd Annual Purpose in Pink Benefit Luncheon on BronxNet TV