Breast Cancer


Purpose and Passion in Pink! is a health education initiative which will work to increase breast cancer awareness in African-American and Latina communities in the New York metropolitan Area. This Renewing Health Foundation (RHF) initiative is specifically designed for use by faith-based organizations seeking to incorporate Women’s Health education into their local programming.


Poor health outcomes in African-American and Latina women related to challenges in breast cancer awareness, diagnosis, and treatment have been consistently documented. Nationally, African-American women have the highest breast cancer death rates of all racial groups, and are 40% more likely to die of breast cancer than Caucasian women. Though the rates of breast cancer in Latina women are lower than in Caucasian women, they are often diagnosed with more advanced breast cancers and are more likely to die from breast cancer than Caucasian women diagnosed at a similar age and stage. Though the cause of these persistent disparities is multifactorial, health education has been shown to be effective in improving health outcomes.

website2Launched in the spring of 2016, Purpose and Passion in Pink! is a faith-based community education program designed to increase the knowledge of breast cancer prevention, screening, and treatment through local community events for African-American and Latina women. This signature program of the Renewing Health Foundation is designed to increase knowledge of breast cancer prevention, screening, and treatment, and increase mammography screening rates, through local community events.

Community events include free community luncheons featuring leading breast cancer specialists and survivors, health fair presentations and seminars, and a micro-grant program to support local initiatives. Since the inception of this program, more than 1,000 women have benefited from this program, and over $30,000 has been raised for breast cancer awareness education.

Each year, the Purpose and Passion in Pink! Luncheon is held in October, Breast Cancer Awareness Month, to “Celebrate Life” with breast cancer survivors and their family, friends, and supporters. The 5th Annual luncheon will be held on October 13, 2019 at Marina del Rey in Throgs Neck, NY.

This program can only be possible with the generous contributions of our sponsors. Tax-deductible donations will allow for the complete development and implementation of this program, free of cost, in minority communities across the New York metropolitan area. Please consider making a contribution today!

Purchase Luncheon Tickets   Donate Online

Watch Host Committee Chair Mrs. Yvonne Knight discuss the 3rd Annual Purpose in Pink Benefit Luncheon on BronxNet TV